Dear Aramex: I ♥ you

It was just a few days ago that I complained about my Aramex service; excellent service had turned into no service, which last week turned into a very expensive delivery of 12kgs of magazines dating back to July.

Well, all that changed just now, when a big delivery of my December issues was delivered, gratis, in an arrangement made by Alaa the general manager of Aramex in Abu Dhabi hours earlier. In fact it was just a few hours after I first posted about this magazine saga  that the company's CEO, Fadi Ghandour, had posted a comment on this blog apologising for the situation and saying it would be rectified after the weekend. "I am taking a personal interest in your story," he wrote, explaining there was no reason "whatsoever" for the delay.

Now I feel bad for joking about Aramex's love of "reading the Economist", but Alaa didn't seem to take it personally when he mentioned it on the phone this morning. He knew about that too.

With all this prompt attention I can't help but wonder what would happen if I started blogging about jeans that are too tight, bank accounts too empty, a lack of Reese's Peanut Butter Cups in the UAE, you know, easy-to-fix stuff. Joking aside, I can't help but be impressed at how on the ball they are (and want to make another joke about the importance of their magazine-reading preparatory work). I guess they feel, rightly, that in this viral age, a company can ill afford even one tiny old blogger complaining about a couple of magazines.