Monday, January 18, 2010

Is this the best you could do Aramex? Really?



I am in Aramex almost every week these days, picking up magazines from the US or couriering stuff away. And each time I am mesmerised by the billboard in the lobby announcing the above. Maybe it's because I've been watching a lot of Mad Men lately, but I can't help imagining the moment when whatever ad agency dreamed up this little gem unveiled it to the Aramex corporate team, prompting them, one can only imagine, to look up from their individual copies of The Economist long enough to smile widely, look at each other with satisfaction and nod approvingly.