First this, now this. Of course it's quite possible it could have been the other way around - I am only just learning about this one now. Is it because of Alexander, do you think? Or the late 60s and 70s-era film actor Steve? Or the British director of the film Shame, also named Steve? Or does McQueen mean something totally fashion-y in Arabic? Google Translate tells me no. I do love the logo here though.
