Meet Dubai's newest mascot, Mr Burj

Courtesy Emaar Properties.

Emaar properties has introduced a new mascot for visitors to the Burj Khalifa and not surprisingly, he wears a big-old smile and giant squishy Burj on his head.

From the press release:

A replica of Burj Khalifa, Mr. Burj is effortlessly flexible and wears a heartwarming smile at all times. It is born from the wish of Omar, a fictional Arab boy, to have his toy come to life. Pronto! Mr. Burj arrives and takes him on some leisurely, adventurous, entertaining and educational experiences.



The adventures of Mr. Burj and Omar, who is joined by his friends, are represented in comic strip teasers now available on Burj Khalifa’s social media networks. Mr. Burj will make an official appearance to welcome young ones and families to At The Top, Burj Khalifa, as they celebrate the summer vacation, with personal meet-and-greet sessions.

Set to endear itself to the young and young-at-heart, Mr. Burj will be available for photographs with visitors to Burj Khalifa. It will be value-added experience for the visitors, who can take in spectacular vistas of the city and beyond from At the Top, Burj Khalifa SKY and At The Top, Burj Khalifa.