Tuesday, March 22, 2011

Thanks Green Prophet, Jen Drexler, and "greenish"

Not sure if you know, but for awhile now I have been writing an eco-minded column in The National's weekend House & Home section. It has a bit of an embarrassing name. It's also part of the reason, combined with general busyness and a lot of important things going on in the world to pay attention to, why I haven't been writing here as much. However I am again turning over a new leaf about that.

A couple of weeks ago I wrote about the concept of "greenish" as an attempt to encourage expats like myself who dropped their sustainable ways upon arriving here to pick up the ball – even just a bit. A Middle East-based eco-blog I admire very much, Green Prophet, ran with it and interviewed the women's marketing expert in the US, Jen Drexler, who spoke about the phrase as well as referenced my original piece!

Thanks Green Prophet. You do good work. We need more people thinking this way over here, particularly considering the shameful results of a YouGov survey this week that said only 28% of Emiratis worry about whether there will be enough water and other resources to go around. And more than one-third of the people living in the UAE don't know what the term "sustainable" means. Oi.

Here is last week's column, on the upcoming Earth Hour. Tune in and turn off on Saturday from 8.30-9.30pm.

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