Canada's beloved Tim Hortons in the UAE: You know it's a big deal when...

...the launch of a new coffee flavour is billed by the PR as "one of the biggest events of the month", held at SkyDive Dubai hosted by Virgin Radio's Kris Fade. Not to mention the proliferation of outlets in every mall and gas station since 2011 and this 2013 marking of the thaw in Canada-UAE relations.

(As an aside, when my father was visiting over Christmas, we stopped to take a picture of him at the Dubai Mall outlet. A nice Arab man who noticed us stopped and said "welcome home". Aw.)

Remember how excited we got about the first few in Dubai and Abu Dhabi?

UPDATE: Okay, yes, it was the launch of the Dark Roast. Slightly disappointing.

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