An open letter to Pizza Hut: It's about your latest crust
Dear Pizza Hut,
Although I can sort of read Arabic symbols after having successfully attended about 2/3 of a beginner Arabic class six months ago, I have yet to figure out how to determine what they mean. Perhaps if I could read the sign, it would say "of course we would never do something like this to pizza, that would be preposterous - so pick up the phone and order a normal pie today!"
Forgive me if that is the message. Because with these ads that have popped up around Abu Dhabi in recent weeks, I believe you have finally gone too far in your efforts at "brainstorming" for "new creations" to entice new customers. What I see on this billboard simply makes no sense. It's not pizza. It's the beginnings of a pizza, surrounded by some sort of baking: a casserole? Non-pork sausage roles? Dinner doughnuts? I remain perplexed.